With Détruire, Eric Créer takes a bold step into couture, presenting a collection that explores the intersection of creation and destruction. Focusing on one-of-one designs and custom pieces, the line reflects Chai’s evolving approach to fashion, one where boundaries are torn down and rebuilt into something entirely new. The collection, named after the French verb “to destroy,” challenges conventional notions and embraces the power of transformation.
Eric Chai’s work is not about breaking tradition for the sake of it. Instead, Détruire is about reimagining what fashion can be when the rules are dismantled and rebuilt from the ground up. The collection is a study in contrasts, blending raw and refined, rugged and delicate. It’s a reflection of Chai’s creative mind, balancing tension with precision in each piece.
Since founding Eric Créer in 2022, after teaching himself sewing and pattern making in 2020, Chai has earned a reputation for his meticulous craftsmanship with denim and leather. With Détruire, he brings his exploration of form, function, and construction to new heights. The silhouettes are sharper, more aggressive, jackets that feel like armor, pants that move like sculpture, dresses that unravel only to reform in unexpected ways. Accessories become integral to the collection, not just as complements, but as key narrative pieces.
Womenswear signals a new phase in Chai’s creative journey. It’s a natural progression, expanding the architectural language he’s built while remaining inclusive and fluid. The pieces challenge the wearer as much as the maker, exploring the relationship between body and garment, strength and vulnerability.
Détruire is not about nostalgia. There’s no longing for the past. It’s a fearless embrace of destruction as a means of reinvention, a celebration of what can rise from the ashes.
Photos: Courtesy of Eric Créer
www.ericcreer.com
@_eric_creer_
Highlights from the Collection
