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About Us

Iconia is a digital publication featuring avant-garde, artisanal, unconventional and conceptual fashion labels, and designers from around the world.

Iconia was founded in 2003 as an online fashion and design magazine, with a few print editions also published over the years. In 2007, Iconia transitioned into a digital magazine exclusively focused on fashion and we introduced one of the first ever street style blogs in the world. That same year, we expanded our portfolio to include two additional online publications: Numa Design Guide and Numa Food Guide, dedicated to design and food respectively.

Iconia Avant-Garde emerged in 2018 as a platform dedicated to showcasing the work and creativity of labels and designers, as well as the distinctive personal style of enthusiasts within the avant-garde, conceptual, experimental, and artisanal fashion niche.

Iconia is produced by Numa Project, an independent creative and design studio.


Co-Founder / Creative and Content Director
Andres Rodriguez Villarreal

Co-Founder / Graphic & Photography Director
Diana Trujillo Neme


All images displayed on this web site are the property of Iconia when noted or their respective owners. If you find one of your images on this web site and want us to include attribution or remove the picture please contact us at: info@iconiaavantgarde.com.