Iconia is a digital publication and platform focusing on avant-garde fashion and culture, featuring designers, labels, artists and style inspiration from around the world.
Iconia was founded in 2003 as an online fashion and design magazine, with a few print editions also published over the years. In 2007, Iconia transitioned into a digital magazine exclusively focused on fashion and we introduced one of the first ever street style blogs in the world.
Iconia Avant-Garde emerged in 2018 as a platform dedicated to showcasing the work and creativity of labels and designers, as well as the distinctive personal style of enthusiasts within the avant-garde, conceptual, experimental, and artisanal fashion niche. By focusing on materials, superior quality, and groundbreaking design rather than mainstream trends, these labels and designers create garments that often blur the lines between fashion and art.
One of our core objectives is to promote the principles of slow fashion and the philosophy of buying less but better. We encourage responsible shopping by treating garments as timeless pieces or collectibles rather than transient, disposable items driven by fleeting trends. By supporting independent, small, and medium-sized labels and designers, we also aim to raise awareness about the perils of mass luxury, fast fashion, and the emerging threat of ultra-fast fashion, both to the industry and the environment. Our mission is to foster a more sustainable and thoughtful approach to fashion that values quality and longevity over quantity and immediacy.
Iconia is produced by Numa Project, an independent creative and design studio.
Co-Founder / Creative & Editorial Director
Andres Rodriguez Villarreal
@andresrodriguezvi
Co-Founder / Graphic & Photography Director
Diana Trujillo Neme
@dianatrujilloneme
Contributors
Ela Casati | Journalist
Maria Lucia Villamizar | London Correspondent
Natalia Rodriguez | Berlin Correspondent
Copyright
All images displayed on this web site are the property of Iconia when noted or their respective owners. If you find one of your images on this web site and want us to include attribution or remove the picture please contact us at: info@iconiaavantgarde.com.