For fifteen years, A New Cross has developed a precise and intentional presence within Latin American fashion. Founded in 2011 in Colombia by creative director Agustin Nicolas Rivero, the brand has evolved through a steady commitment to textile quality, artisanal processes, and conceptual depth. Rather than following external pressures or trends, its work unfolds through a slow, reflective methodology in which garments become investigations into identity, materiality, and cultural narrative.
At the core of A New Cross is a rigorous understanding of craft. Rivero approaches textiles not simply as raw material but as a medium capable of holding meaning. Each piece is the result of deliberate construction, using techniques drawn from traditional craftsmanship and reinterpreted through a contemporary, pared-back aesthetic. The brand’s visual language emerges from this balance: minimal in appearance, yet architecturally complex in its making.
A Framework of Identity
A New Cross operates through the idea that clothing functions as an extension of the individual. Garments are conceived as tools for self-articulation, objects that adapt to the wearer while carrying the imprint of the processes that shaped them. Rivero’s interest lies in the intersection between the technical and the introspective, exploring how form, texture, and gesture can articulate personal narratives without relying on overt symbolism.
Time functions as a central element within the design philosophy. It is present in the slowness of handwork, in the durability of the textiles, and in the stories embedded within each construction. The garments invite contemplation. They do not demand attention, yet they quietly resist disposability through their integrity and intention.
Sustainability Through Discipline
The brand’s understanding of sustainability is grounded in reduction and longevity. It produces fewer pieces, but ensures that every piece has purpose. Instead of responding to trend cycles, A New Cross creates garments that are meant to endure both physically and emotionally. This long-term view supports a mode of consumption based on value rather than novelty.
Experimentation remains central to the brand’s evolution. Rivero explores structure, proportion, and surface through subtle shifts that allow for progression without compromising identity. Functionality is integrated into the conceptual framework, ensuring that the work, despite its artistic sensibility, remains wearable and cohesive.
Craft as a Living Practice
Rivero’s practice is built on the belief that craftsmanship is not a static tradition but a living, collaborative act. Techniques such as weaving, dyeing, and textile manipulation are reinterpreted through a contemporary lens, merging heritage with design experimentation. The result is clothing that operates simultaneously as an art object and a functional tool.
For Rivero, fashion is a medium for creating dialogue. His garments aim to provoke reflection, not through spectacle, but through the intimacy of wear. He sees each piece as an encounter between maker and wearer, where cultural memory, personal identity, and material form come together.
A New Cross distinguishes itself through coherence and intention. Every garment, technique, and design decision aligns with a clear philosophy: to create work that is thoughtful, structurally considered, and culturally resonant. In a fashion landscape often defined by acceleration, the brand proposes an alternative rhythm based on craft, reflection, and the enduring value of meaningful creation.
Read about A New Cross “Proceso” collection here: www.iconiaavantgarde.com/a-new-cross-2024-proceso
Photos: Courtesy of A New Cross
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