Eric Créer introduces its Fall Winter 25/26 collection, “Brütalism”, a bold declaration of transformation and rupture. This season marks not merely the release of a new collection, but the beginning of a new era for the brand: a visual and ideological shift that redefines its creative language.
At its core, “Brütalism” draws from the raw spirit of Soviet-era design language, a cultural canon defined by utility, discipline, and resistance. References span the rigid geometry of constructivist architecture, the rebellious ethos of anti-art movements, the raw power of punk, and the structured silhouettes of military uniform. Rather than citing history, the collection reassembles its fragments, casting them into a speculative world that feels both archival and dystopian.
Founder and creative director Eric Chai uses this historical density not as nostalgia, but as a material. Garments behave like ruins, brutal yet elegant, unpolished but precise. In this context, brutality becomes a form of refinement. Architectural references are not surface-level; they shape construction, silhouette, and symbolic weight. “Brütalism” is not inspired by buildings. It is built.
The brand’s collaborative capsule with Scry Lab, a 3D-printed footwear studio operating at the intersection of algorithmic engineering and craft, reinforces this direction. Together, they present a series of post-human accessories: rings, bracelets, necklaces, and footwear, all rendered as relics of a speculative future. SCRY’s contribution speaks a design dialect of mass and void, volume and silence. The footwear in particular channels the weight and starkness of brutalist forms, fused with a complex layering of stacked leather that suggests sediment, erosion, and time.
Jewelry pieces, derived from the “Détruire Bone Element” line, extend this narrative with skeletal geometries and excavated textures. They function less as adornments and more as exoskeletal signifiers, fragile yet armored, expressive yet restrained.
“Brütalism” is a system of dress rooted in historical density and forward projection. It doesn’t seek harmony; it seeks tension, fracture, and reinterpretation. In this collapse, Eric Creer finds construction, a new language forged from steel, silence, and survival.
Photos: Courtesy of Eric Créer
Photography: @imdavidliew_, @cloudyamirul
Creative Direction and Styling: @ryanaeberhard
Models: @kiii_________________________, @silas.jpeg, @magnum_______, @lidiachatura
www.ericcreer.com
@_eric_creer_
Highlights from the Collection
