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About Us

Iconia is a blog featuring avant-garde, experimental, unconventional, artisanal, deconstructed and conceptual fashion inspiration and designers from around the world.

Iconia was created in 2003 as an online fashion and design magazine (we published 2 print editions) and it was later transformed into a street fashion only blog in 2007. The same year, we created two additional blogs for design and food called Numa Design Guide and Numa Food Guide.

Iconia Avant-Garde started in 2019 as a way to showcase the creativity and personal style of designers, labels and consumers of the avant-garde, conceptual, experimental and slow fashion niche.

Iconia is produced by Numa Project, an independent design studio.


You can visit our other sites at:

Co-Founder / Creative and Content Director
Andres Rodriguez Villarreal

Co-Founder / Graphic & Photography Director
Diana Trujillo Neme


All images displayed on this web site are the property of Iconia when noted or their respective owners. If you find one of your images on this web site and want us to include attribution or remove the picture please contact us at: info@numaproject.com.